Professional Consultation Services:

Professional Counseling Services include Market Research, Media Recommendations, Marketing Strategy/Internet, Marketing Strategy/Media, Campaign Development, and a full range of Creative Services to meet the internet, print, electronic and public relations needs of all clients.

Market Research:
Local, national and international economic trends are analyzed to better project the availability of discretionary income from the target market. Once the economic trends have been identified regional interest are qualified with specific detail placed on growth patterns in affluent areas. Local and regional trends are compared to national statistics for marketing analysis.

Media Recommendations:
Local media and the cost of media specific to geographic locations is reviewed for geographic reach, appropriateness on media, cost of insertion, discount frequency, and distribution or circulation numbers. Specific request are made to media for a list of current advertisers and contacts.

Marketing Strategy/Internet:
Search Engine performance opportunities such as Ovature, Yahoo Express, Dmoz and other ranking services such as Google ad words and AOL keywords are evaluated for effectiveness of search engine ranking. Clone sites to augment existing sites are created and ranked to ensure consistent ranking on the major search engines. For clients with existing web sites specific enhancements to individual pages and a review of meta tags and keywords are analyzed and updated to insure consistent ranking on major search engines.

Marketing Strategy/Media:
Non-Internet related media including print, direct mail, internal collateral materials (brochures, flyers, business cards), radio and television are balanced and reviewed based on projected marketing budgets. A spreadsheet based on a proposed marketing budget is created for the fiscal year.

Campaign Development:
In overall and consistent brand is created and promoted by the creative staff of Provenzano & Associates, Inc. From this brand the company philosophy and marketing objectives will be integrated into the creative process. Emphasis is placed on long-term branding and consistent growth.

Creative Services:
The award winning creative team of Provenzano & Associates, Inc. provides a full range of creative services including, animation art, Internet design and programming, logo design, multi-media presentations, original copywriting, print design, outdoor and trade show graphics.