Frequently Asked Questions about Advertising Agency

Can I afford an Advertising Agency?

Because advertising agencies like Provenzano & Associates, Inc. are better able to negotiate contracts we can pass the savings on to our clients. When working on a cost plus basis all professional media discounts are returned to the client, which can reduce marketing expenses. More often than not an advertising agency can save you money with a comprehensive media plan and budget tailored to your specific needs.

Do I really need an Advertising Agency?

Most clients recognize that an advertising agency is better staffed in the areas of media relations, public relations and Internet related services. As steady patterns of growth emerge through the implementation of a comprehensive media plan most clients prefer a close working relationship with a firm specializing in marketing.

How much does an Advertising Agency Charge?

Different clients have various needs. For some clients a fixed percentage added to net expenses is preferable. For other clients a monthly retainer is preferred so that marketing expenses remain constant. Some clients prefer to work on a project-to-project basis paying for production, mechanical and creative services on an as needed basis.

How can I get the maximum benefit from my marketing dollar?

The only way to get maximum benefit from your marketing dollars is to rely on the services of an experienced advertising agency that can create and implement a comprehensive marketing program specific to your company needs.