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Provenzano & Associates, Inc.
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Copyright ©2007 Provenzano & Associates, Inc. |
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AGENCY SERVICES
Creative Services
The award winning creative team of Provenzano & Associates, Inc. provides a full range of creative services including, animation art, web design, logo design, corporate identity, multi-media presentations, original copywriting, print design, outdoor and trade show graphics. Utilizing the latest design software including Macromedia Dreamweaver®, Macromedia Flash®, Adobe Photoshop®, Adobe Illustrator®, and other innovative software programs Provenzano & Associates, Inc. can help your company maximize your advertising, web design, and, print marketing budget.
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Professional Consultation Services
Professional consultation services at Provenzano & Associates, Inc. include Market Research, Media Recommendations, Marketing Strategy: Internet, Marketing Strategy: Media, Campaign Development, to meet the internal marketing needs of our clients as well as the external marketing and public relations needs of our clients.
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Market Research
Local, national, and international economic trends are analyzed to better project the availability of discretionary income and purchasing habits of the target market. Once economic trends have been identified, purchasing habits identified, and user habits profiled, regional interest are qualified with specific detail placed on the broadest market appeal. Local and regional trends are compared to national statistics for marketing analysis. These results are submitted to the client by the market research team at Provenzano & Associates, Inc.
At Provenzano & Associates, Inc. we can arrange, script, and moderate an outside focus group.
Call today for your complimentary market evaluation at 713-780-2926 or email P&A at louis@proagency.com
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Media Recommendations
Local media and the cost of media specific to geographic location is reviewed for demographic reach, appropriateness on media, cost of insertion, discount frequency, and distribution or circulation numbers. Provenzano & Associates, Inc. plays particular attention to placement of your company ad taking into consideration the effectiveness of right hand reader ads as opposed to left hand reader ads. Consideration is given to premium positions such as the outside back cover and ads across from the table of contents.
Media recommendations recommended by Provenzano & Associates, Inc. usually include a public relations opportunity as well. By combining public relations opportunities with a media contract our clients are better able to maximize available marketing dollars.
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Marketing Strategy: Internet
Search Engine performance opportunities such as those available through search engine pay per click marketing from Google® Ad Words, Yahoo Ovature®, and other ranking services are evaluated for effectiveness of search engine ranking. Clone sites to augment existing sites are created and ranked to ensure consistent ranking on the major search engines based on company content. For clients with existing web sites specific enhancements to individual pages and keyword optimization are analyzed and updated to insure consistent ranking on major search engines.
Detailed reports documenting hits and visits to client sites as well as Google Analytics® are compiled and attached to client invoices for client evaluation by the accounting team at Provenzano & Associates, Inc. Each report is custom designed according the specific reporting requirements of clients.
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Marketing Strategy: Media
Non-Internet or Web related media including print, direct mail, internal collateral materials (brochures, flyers, and business cards), radio, television, other broadcast media, video streaming and trade publications are balanced and reviewed based on projected marketing budgets. A spreadsheet based on a proposed marketing budget is created for the fiscal year and presented to the client.
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Campaign Development
An overall and consistent brand is created and promoted throughout the various creative platforms such as electronic media, print media, internet media, and outdoor media by the creative staff of Provenzano & Associates, Inc. From this brand the client philosophy and marketing objectives will be integrated into the creative process. Emphasis is placed on long-term branding and consistent growth. Campaigns are designed for cross platform media placement to maximize marketing dollars.